Onam Campaign : Kuttamthadathil Furniture Plaza

At Oriental Offset & Digital Printing, we had the pleasure of partnering with Kuttamthadathil Furniture Plaza to create a vibrant and impactful Onam marketing campaign. This project was an exciting opportunity to blend traditional cultural elements with modern marketing strategies, resulting in a campaign that resonated deeply with the local community and boosted the brand's visibility during the festive season.

Project Overview: Kuttamthadathil Furniture Plaza, a well-known furniture retailer in Kerala, aimed to leverage the festive spirit of Onam to drive foot traffic and sales. The goal was to create a campaign that would not only highlight their wide range of furniture offerings but also connect with customers on an emotional level by celebrating the rich cultural heritage of Onam.

Campaign Elements:

1. Festive Posters and Banners:
   We designed a series of colorful posters and banners that captured the essence of Onam with traditional motifs, such as the iconic pookalam (floral rangoli) and Kathakali dancers. These visuals were strategically placed in and around the store, as well as in high-traffic areas across the town, to draw attention and invite customers to visit Kuttamthadathil Furniture Plaza during the Onam celebrations.

2. Promotional Flyers:
   To reach a broader audience, we created promotional flyers that featured special Onam discounts and offers on a wide range of furniture items. These flyers were distributed door-to-door and through local newspapers, ensuring maximum visibility. The design incorporated festive elements like golden hues and floral patterns to evoke the joyous spirit of Onam.

3. Social Media Graphics:
   In addition to print materials, we extended the campaign to digital platforms by creating social media graphics and banners. These were used on Kuttamthadathil Furniture Plaza’s social media channels to engage with the online community. The graphics were designed to be shareable, encouraging customers to spread the word about the special offers and festive activities at the store.

4. In-Store Display Materials:
   Inside the store, we developed a range of display materials, including standees and product tags, to enhance the shopping experience. These materials not only highlighted the discounts but also added to the festive ambiance, making customers feel welcomed and part of the Onam celebrations.

Outcome: The Onam marketing campaign for Kuttamthadathil Furniture Plaza was a resounding success, resulting in increased foot traffic and a significant boost in sales during the festive period. The campaign effectively captured the spirit of Onam, creating a strong emotional connection with customers and reinforcing the brand’s presence in the local market.